Author Coach

From experience to authority

Prospective clients and professional peers cannot always see the depth of what you know. Publishing thoughtful articles, developing a book, and sharing your ideas with the right audiences can help demonstrate your expertise, build trust, and strengthen your professional reputation and personal brand.

Research from Edelman and LinkedIn found that 73% of B2B decision-makers surveyed in December 2023 considered thought-leadership content a more trustworthy basis for assessing an organization's capabilities than its marketing materials and product sheets.

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Lindsay Powell and Associates enables entrepreneurs and experienced professionals to turn their knowledge into compelling writing and a practical plan for reaching the audiences who matter.

Our approach combines the craft of writing with an understanding of reader audiences, author positioning, publishing, and promotion. The goal is not just to produce words, but to create compelling content that lands meaningfully with the people you want to reach.

Developing a meaningful article or book takes more than putting words on a page. It calls for sound judgement, thoughtful questions, editorial insight, and an understanding of the audience you want to reach. Lindsay Powell brings the human touch that AI cannot replicate.

Start your publishing journey

Who is Lindsay Powell?

Lindsay Powell is a bestselling nonfiction author, news editor, podcaster, speaker, chartered marketer, and sought-after mentor with 15+ successful years in the publishing industry.

He brings his wisdom and judgement from decades of international brand and product marketing expertise, plus mentoring entrepreneurs and business owners, uniquely combined with nonfiction writing, research, and editorial experience. His body of work spans fifteen books and hundreds of articles.

As a strategic marketing manager over a storied career at a large multinational corporation, Lindsay authored science-based articles, case studies and opinion pieces on high tech, which appeared in the trade and technical press in the UK, Europe, and USA. In his own time, he also contributed articles for history magazines and built a parallel career as a published author, news editor and public speaker.

Lindsay brings to your project his real-world knowledge of publishing strategies and promotional ideas through retail channel, media and speaking engagements. As a Chartered Marketer and a Fellow of the Royal Historical Society, he offers editorial judgement with a strategic understanding of how ideas land with their audience based on the practical methodologies he developed for himself. Lindsay has developed a rigorous process he calls the Purpose to Payout Protocol™ to turn your knowledge into articles or books that reach your intended audience.

Choose the right starting point for you

1. Find Your Idea

3. Publish & Promote It

1. Find Your Idea

Identify the audience you want to reach, the insight you want to share, and the format best suited to your goals. Develop a strong concept and a realistic plan for an article, book or thought-leadership project in a strategy intensive briefing.

This is the best first step for a new project.

Learn more

2. Write It

3. Publish & Promote It

1. Find Your Idea

Get practical guidance on outlining, research, narrative, argument, writing routines, editing, and revision. Work through obstacles with an experienced coach who understands the writing process within the demands of a busy professional working life in a focused 1:1 engagement.

Learn more

3. Publish & Promote It

Explore optimal routes to market, strengthen your proposal, develop your author positioning and platform, and plan how to reach readers through traditional or self-publishing, print or broadcast media, speaking engagements, events and appropriate digital channels with an expert guide.

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1. Find Your Idea

Turn your idea into a practical plan

Have valuable expertise, an important story, or an idea for an article or book, but aren't sure how to develop it? The Find Your Idea briefing helps you identify what you want to communicate, who you want to reach, and how best to bring your idea to life.

In a focused, one-on-one online session with Lindsay Powell, we'll explore your objectives, refine your central idea, identify the people most likely to value your ideas, position yourself as an author, and consider the most appropriate format and route to publication.

You'll receive:

A 90-minute private online briefing session
A clearer project concept and intended readership
Guidance on format, positioning, and publishing options
A written action plan outlining recommended next steps

Who it's for: Founders, executives, consultants, and other experienced professionals who want to turn their knowledge or experience into a meaningful article or book.

How to book: Request a free 30-minute discovery call to determine if this briefing is right for you. If so, we'll agree on a date and send booking and payment details.

Just $395

Book a free discovery call

2. Write It

Make steady progress on a project that matters to you

Writing an article or book while managing a busy professional life can be challenging. One-on-one coaching provides expert guidance, a clear structure, and personal accountability to help you move from an initial idea towards a finished piece of written work.

Working directly with Lindsay Powell, you'll develop your concept, organize your material, strengthen your writing, and work through the challenges that arise along the way. Coaching is tailored to your goals, experience, and stage of development.

Your coaching engagement includes:

Three private online coaching sessions, scheduled around your availability
An agreed set of writing goals and milestones
Guidance on structure, research, argument, narrative, and revision of a manuscript in progress, as appropriate to your project
Feedback on agreed samples of your writing
A practical plan for continuing your progress between sessions

Who it's for: Founders, executives, consultants, and other experienced professionals ready to develop an article, book proposal, or nonfiction manuscript who would benefit from expert guidance and structured accountability.

How to book: Request a free 30-minute discovery call to determine if a three-session sprint or a longer coaching program is right for you. Then, we'll agree on a date and send booking and payment details.

From $1,500

Book a free discovery call

3. Publish & Promote It

Get your work ready for its audience

Writing your article or book is an important milestone. The next challenge is publishing it and getting it in front of the target audience.

Lindsay Powell combines nonfiction publishing experience, editorial expertise, and professional marketing knowledge to help you develop a practical strategy and action plan for moving from completed work to audience engagement.

Depending on your needs, we can help you:

Evaluate appropriate publishing options, including traditional and self-publishing routes
Strengthen an article pitch, book proposal, or author positioning
Develop an author platform with launch and promotional plan
Identify relevant opportunities for media coverage, interviews, and speaking engagements
Plan useful promotional content, including short audio and video material

You'll receive: An agreed package of advice and written recommendations tailored to your project, such as a publishing roadmap, proposal feedback, or a promotional action plan.

Who it's for: Founders, executives, consultants, and other experienced professionals with a completed article or book that needs a clear publishing and promotion strategy and plan.

How to book: Request a free 30-minute discovery call to determine if a review and planning session is right for you. Then, we'll agree on a date and send booking and payment details.

From $750

Book a free discovery call

Notices

General: We strive for the best possible results. However, we cannot guarantee specific outcomes, as success depends on various individual factors. We are not liable for any results that differ from expectations.

Disclaimer: The information provided during presentations, keynotes, and within this brochure is for educational and informational purposes only. The speaker explicitly disclaims any liability for loss or risk, personal or otherwise, incurred as a direct or indirect consequence of the use or application of any updates, ideas, or strategies presented.

Intellectual Property Notice: All presentation materials, slides, concepts, graphics, and handouts are the intellectual property of Lindsay Powell and Associates LLC and are protected by copyright laws. Unauthorized recording, reproduction, distribution, or commercial exploitation of the presentation content without express written consent is strictly prohibited.

Booking & Program Availability: Topics, schedules, and specific presentation outlines detailed in this brochure are subject to change based on availability and customization requirements. Final booking is subject to the execution of a formal contractual agreement. The author coach reserves the right to substitute alternative topics or adjust content to best fit the client's needs by mutual agreement.

Website Accessibility Statement: Lindsay Powell and Associates LLC is committed to ensuring that its services are accessible to all members of the public. As part of this commitment, Lindsay Powell and Associates LLC strives to provide an accessible website compatible with the Web Content Accessibility Guidelines (WCAG) version 2.1, AA, and commercial screen reading software. Features of the website are created to allow individuals with vision and other impairments to understand and use the website to the same degree as someone without disabilities. If you need any special assistance or accommodations, contact our compliance support team with your request using the Contact form on the landing page.

LINDSAY POWELL

Turn your expertise into writing that opens doors

From experience to authority

Who is Lindsay Powell?

Trusted credentials

Choose the right starting point for you

1. Find Your Idea

3. Publish & Promote It

1. Find Your Idea

2. Write It

3. Publish & Promote It

1. Find Your Idea

3. Publish & Promote It

3. Publish & Promote It

3. Publish & Promote It

1. Find Your Idea

Turn your idea into a practical plan

You'll receive:

Just $395

2. Write It

Make steady progress on a project that matters to you

Your coaching engagement includes:

From $1,500

3. Publish & Promote It

Get your work ready for its audience

Depending on your needs, we can help you:

From $750

You have the experience. Let's shape your story.

Tell us what you want to write, who you want to reach, and what you hope to achieve. In a free 30-minute discovery call, we'll discuss which step is right for you and identify next actions.

Notices

Turn your expertise into writing that opens doors

From experience to authority

Who is Lindsay Powell?

Trusted credentials

Choose the right starting point for you

1. Find Your Idea

3. Publish & Promote It

1. Find Your Idea

2. Write It

3. Publish & Promote It

1. Find Your Idea

3. Publish & Promote It

3. Publish & Promote It

3. Publish & Promote It

1. Find Your Idea

Turn your idea into a practical plan

You'll receive:

Just $395

2. Write It

Make steady progress on a project that matters to you

Your coaching engagement includes:

From $1,500

3. Publish & Promote It

Get your work ready for its audience

Depending on your needs, we can help you:

From $750

You have the experience. Let's shape your story.

Tell us what you want to write, who you want to reach, and what you hope to achieve. In a free 30-minute discovery call, we'll discuss which step is right for you and identify next actions.

Notices

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