Turn What You Know into Articles or Books

Nonfiction writing aims to present topics objectively based on historical, scientific, or empirical information. The text may be published in many different types of media, from a short- or long-form article in a magazine to a single-volume book in print or ebook format, or from a guest-authored blog to a peer-reviewed paper in a scholarly journal. 

Nonfiction publishing is a $16 billion global business (2025) sustained by curious readers seeking knowledge and understanding. Over 37% — nearly 4 in 10 — of all books sold in the USA are nonfiction. Market analysts predict steady growth in the segment over the next few years, notably in audiobook versions. 

This trend means traditional publishers are constantly looking for new book ideas that will become bestsellers and steady sellers across different categories they serve, such as in educational curriculum, biographies and memoirs, self-help and personal development, cultural and social relevance, as well as research and professional development. 

Self-publishing nonfiction books, such as through Kindle Direct Publishing (KDP) or IngramSpark®, is booming because authors maintain control over their work and can reach niche audiences at scale, while keeping most of the net revenue. With compelling content, a good title, a well-designed cover, several reader reviews, and a well-planned and executed book marketing canpaign, sales success can be achieved — even a coveted #1 bestseller ranking (BSR) on Amazon.

Editors of magazines, e-zines and journals also want compelling feature articles, reviews, and expert 'how-to' or opinion pieces to maintain — better yet grow — reader subscriptions, and sustain their appeal to advertisers.

What you know from your work or personal life could be turned into articles and nonfiction books people want to read. In addition to the net income from book sales or paid article assignments, publishing nonfiction may lead to income-generating opportunities, such as consulting work, media appearances, and speaking engagements. 

I bring a unique combination of expertise in coaching, scholarship, publishing, entrepreneurship, and marketing. I leverage them to enable you — as an academic, subject matter expert, or professional — to turn your knowledge into creative, narrative or prescriptive nonfiction content for publishers of books, audiobooks, blogs, e-zines, magazines, podcasts, or journals in 10 vital aspects I call the Purpose to Payout™ Protocol:

• Purpose: defining your reason for writing or broadcasting and the insights you wish your audience to take away are vital first steps; my skills as a mentor will enable you to set a clear objective for your project.
• Pathway: knowing your shelf (genre), and identifying the ideal client (reader, listener or viewer) who will love your work, determines the best route (medium) you choose to reach them, whether it is an article, book, or podcast; I bring my expertise in market research and media to help you make the best informed decisions for your project.
• Pitching: publishing is a competitive business in which your article or book is a product, so creating a compelling proposal is crucial in traditional book and magazine publishing, and is essential in self-publishing too; able to provide perspective on what is salable, I can guide you through the proposal writing process and then how to pitch it in a strong query to agents or publishers, because I have done it for myself, with 14 books and hundreds of articles in print. 
• Production: planning and managing your writing project through each stage of the creative process of researching, writing, and editing, is vital to ensuring you submit your manuscript in fulfillment of your publishing agreement (whether with a traditional publisher or magazine), or publishing it yourself, on time.
• Pricing: deciding the price of a book is a function of gross margin expectations, production costs, competitive landscape, distribution channel fees, wholesaler discount, and your target audience's price sensitivity; with hands-on experience as a product manager and entrepreneur I can guide you through the decision-making process.
• Publication: publishing articles and books is a collaborative process involving the talents of acquisitions or commissioning editors, copy editors, illustrators, map makers, photographers, designers, proofreaders, and production managers; I have learned best practices through working as a team member with several different publishers, which I share with you.
• Protection: original works of authorship fixed in a tangible form, like books, are afforded copyright protection automatically; I show you how to register your work with the U.S. Copyright Office and to submit copies of your new book to the Library of Congress under the "mandatory deposit" and to the British Library under "legal mandate" to fulfill your legal obligations.
• Promotion: publicizing and selling your work after its release is harder than ever before; as a professional marketer, I show you how to build an author platform, using traditional and digital marketing techniques, to reach and enthuse your intended readers, pre- and post-launch, as well as activities, like book fairs and speaker events.
• Performance: a book can be the basis of a lucrative side-gig or even a career; I show you how to profit from brand-building activities, like speaker engagements and public facing media appearances (podcasts, radio, and TV).
• Payout: remuneration with publishers and event organizers is negotiable; I help you to determine your value, to raise your rate and create an income from multiple revenue streams.

Your expertise deserves a wider audience. Few life experiences beat the personal satisfaction and prestige that come from having your work published, read, and recognized. Schedule a discovery call now to discuss how Lindsay Powell and Associates can tailor our services to enable you to achieve your publishing goals.